Digital Marketing Course in Kubwa, Abuja
Customers find businesses online. This course teaches you to promote a brand on social media, run paid adverts, get found on Google and turn followers into paying customers.
About this course
Customers find businesses online. This course teaches you to promote a brand on social media, run paid adverts, get found on Google and turn followers into paying customers.
You plan and run a real campaign, for your own business or a practice brand, and learn to measure what's working.
What you'll learn
- Build a digital marketing strategy for a business
- Grow a brand on Facebook, Instagram, TikTok and LinkedIn
- Create posts, captions and visuals faster with AI and Canva
- Run and track ads on Meta (Facebook and Instagram) and Google
- Improve a website's Google ranking and set up a Google Business Profile
- Use WhatsApp Business to manage customers and sales
Course outline
1 Marketing foundations
- Understanding your customer
- Setting goals
- Building a strategy
2 Social media marketing
- Facebook and Instagram
- TikTok and LinkedIn
- Content calendars
3 Content creation
- Copywriting that sells
- Designing posts with Canva
- Using AI for content
4 Paid advertising
- Meta Ads Manager
- Google Ads basics
- Targeting and budgets
5 SEO and local search
- How Google search works
- Keywords and on-page SEO
- Google Business Profile
6 WhatsApp and analytics
- WhatsApp Business tools
- Google Analytics 4
- Measuring results
7 Live campaign project
- Plan, run and report on a campaign
Who this course is for
- Business owners who want more customers online
- Social media managers and content creators
- Job seekers and students looking for an in-demand skill
Tools you'll use
Requirements
Basic computer and smartphone skills. A social media account helps.
Frequently asked questions
Do I need my own business?
No. You can practise on a sample brand, or use your own business if you have one.
Will I need money for ads?
Not to complete the course. If you choose to run a live ad, you set the budget, and it can be very small.
How much does the Digital Marketing Course cost?
Send us a message on WhatsApp and we'll reply with the current fee for the Digital Marketing Course, the available class times and the next start date.
Can I take this course online?
Yes. We offer both in-person classes at our Kubwa centre and live online classes, so you can choose what suits your schedule and location.
Will I get a certificate?
We issue certificates for most of our courses. Ask us when you enrol and we will confirm the certificate for this course.
Ready to start Digital Marketing Course?
Message us on WhatsApp and we'll send you the current fee, class times and the next start date.